Theories of Marketing Strategies Research Paper - 10

Theories of Marketing Strategies - Research Paper ExampleCompanies, partnerships, sole proprietorships, and other businesses strive to cut for themselves a respite in the market. To achieve this goal they employ marketing strategies to enable them to attain customer satisfaction. Todays business environment is totally different from the traditional one. Technological advancement has completely changed the phase of customer demands. Nowadays customers demand the supply of sophisticated goods and services which comply with the latest technology in the market. Therefore, to strike market control it is crucial and essential to fully satisfy the needs and desires of customers (Neal & Quester, 2006).Marketing strategies enable organizations to achieve dominance over a targeted market recession thereby increasing their sales. This is because marketing strategies help organizations to focus their resources and energies on activities that leave behind definitely lure the attention of poten tial customers. Marketing strategies emulate marketing goals stipulated by an organization and portray a mechanism of achieving them within a given time span. Moreover, marketing strategies combine marketing control elements such as fruit development, distribution, promotion and pricing among others thereby enabling organizations to attain their vision (Neal & Quester, 2006).Furthermore, organizations are able to allocate their resources accordingly. This enables them to identify appropriated target market segments, marketing mix, and position. In the attend to organizations effectively engage with their customers by the implementation of effective corporate strategies, goals, and mission thereby competently dealing with the market competition (Neal & Quester, 2006). Therefore, this research paper will elaborate on theories of marketing strategies that enable organizations to achieve market control.